Counter-narrative Campaigns

ISD has pioneered the development of targeted, scaled counter-narrative campaigns, bringing credible voices from grassroots networks together with world-leading tech, social media and marketing capabilities. ISD has trialled and measured interventions across the radicalisation spectrum from educational resources to inoculate young people, to one to one interventions with radicalised individuals in social media.

Innovation Hub

ISD’s Innovation Hub brings tech, marketing, campaigns and communications sector capabilities together with those with the expertise and credibility – the activists, former extremists, survivors of extremism and frontline workers who are at the root of counter-narrative campaigns and interventions – to challenge, push back, disrupt and counter extremist propaganda and activity on and offline.






Online Civil Courage Initiative

Our pan-European counter-speech programme responds strategically to the palpable rise of online hate speech and extremism, and is delivered in partnership with European NGOs and Facebook.

Click below to download the OCCI Counterspeech Handbook:

Extreme Dialogue

Our interactive education resource for parents, teachers and social workers that centres on compelling films that tell the stories of former extremists and survivors of extremism. The films and accompanying teaching resources have been launched in Canada, the UK and across Europe.

One to One Initiative

Our innovative engagement initiative is designed to offer a positive alternative to extremism by facilitating constructive dialogue between former extremists and young people who demonstrate support for extremist ideologies online.