Social Media and Intolerance
This experimental action research pilot project, supported by the Open Society Institute (OSI), sought to understand whether and how social media could be used for social good to influence attitudes, inspire action and create change.
A literature review was produced to draw together existing knowledge and best practices in the use of social media as a campaigning tool, and examining its role in community relations and issues of identity. The project then undertook an action-research methodology, working in partnership with the Phoenix group to research, plan, monitor and evaluate a social media campaign countering an instance of intolerance online. The Nothing Holy About Hatred campaign then formed a case study for this research, which enabled conclusions to be drawn regarding what works when using social media to tackle intolerance; the impacts, potentials and limitations of social media as a tool to tackle intolerance.
A results report, entitled Social Media for Social Change: Using the Internet to Tackle Intolerance sets out the findings of the project, including practical recommendations for policy makers, politicians and civil society organisations to help them understand the influence of social media on intolerance and the ways in which they can use these technologies to tackle intolerance through their own work and networks.
The report was launched at ISD in December 2012.
Social Media for Social Change Report Launch
Using the Internet to Tackle Intolerance
6 December 2012
Social Media and Intolerance: Second Workshop
Part of ISD's project supported by OSI
11 July 2012
Social Media and Intolerance: Workshop
Part of a new ISD project conducted with the support of OSI
11 April 2012
Research and Policy Papers
Hannah Taylor, December 2012
This report outlines the findings of an action research project carried out by the ISD and funded by the Open Society Foundations (OSF). It describes the results of a pilot social media campaign, draws conclusions about the influence of social media on attitudes, and makes recommendations for policy makers, politicians and civil society organisations on the ways in which these technologies can be used to tackle intolerance.
This literature review was produced to summarise existing knowledge on the role of social media in influencing social attitudes, particularly in relation to inter-group dynamics, as part of ISD's 'Social Media and Intolerance' project.